A: The Bradford press is named after Jim Bradford, a superheavyweight Olympic lifter who won a silver medal at the ’52 Olympics and again at the ’60 Olympics. He was known for his overhead-pressing ability, and between those two Olympics his standing press improved from 308 pounds to 396 pounds, performed in a very strict fashion.
The Bradford press involves alternatively pressing a weight from behind the neck to the front of the neck, just clearing the head. I’ve never recommended it, as there is really nothing special about it and it could be stressful on the shoulder if an individual lacks rotator cuff flexibility. I just find there are other exercises that work better.