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MMA Legend Chuck Liddell to Appear at the 2011 Los Angeles Fitness Expo Presented by Subway

Arguably the most popular MMA fighter of all time, Chuck Liddell will make a special appearance at the Los Angeles Fitness Expo presented by Subway Restaurants on January 29 and 30, 2010 at The Los Angeles Convention Center, 1201 South Figueroa Street, West Halls A/B.

"It’s an honor to welcome a fighter of Chuck’s caliber to the Expo,"said Los Angeles Fitness Expo Executive Director Erin Ferries. "The Iceman’s overall reputation and popularity has made him the sport’s most invaluable ambassador, and as a legend, his appearance will fuel our Expo competitors and attendees passion for the sport."

Chuck’s background in Keno Karate, Koei-Kan Karate, Kickboxing and collegiate wrestling have made him a feared competitor, with a reputation for brutal striking. His ferocious style earned him the UFC Light Heavyweight Championship, after a brutal 1st round knockout of Randy Couture. Spanning over 12 years, his professional career was recently immortalized in the UFC Hall of Fame.

Liddell’s persona outside of the ring has helped propel the sport and himself into a mainstream stratosphere, with numerous appearances on reality shows, movies, and television including highly publicized stints on Dancing with the Stars and Entourage. He has also authored an autobiography, entitled Iceman: My Fighting Life.

Liddell will be signing autographs and taking photos with fans at the Ultimate Iceman Supplements booth on the exhibition floor. The specific day and times of appearance will be announced at as the show date nears.

The Los Angeles Fitness Expo offers something for everybody! Attendees will find over 300 exhibits offering the newest in fitness, diets, nutrition, strength and wellness products and services. The Expo also plays host to 15 professional and amateur competitions including All American Strongman Challenge, The Iron Man Naturally, Bodybuilding, Bikini and Figure Competition,’s BodySpace Spokesmodel Search, Warriors Wrestling, Vise Grip Viking Challenge, Ultimate Armwrestling League Qualifier II, and much more.

Adult admission tickets are $20 per day or $30 for the full weekend, children 12 years and under are $10 per day and children under 6 are free, Show hours are Saturday, 9:30 AM – 6:30 PM and Sunday, 10 AM – 5PM. Plenty of parking is available. For more information on ticketing, exhibiting or sponsorship opportunities visit

Presenting sponsor for The Los Angeles Fitness Expo is Subway Restaurants, with Iron Man Magazine and Gaspari Nutrition as Major Sponsors. Supporting Sponsors include MET-Rx, BSN, Optimum Nutrition, Con-Cret, GNC, EAS, Ford, and Worldwide Sports Nutrition. Media Sponsors include Muscle & Fitness, Oxygen, Powerlifting USA,, MuscleMag, MMA Worldwide, Sherdog, Black Belt Magazine, and Flex.



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