Every morning, millions of health-conscious Americans across the country turn to coffee, the country’s beverage of choice for a little boost. In fact, according to the National Coffee Association, nearly two out of three American adults rely on nature’s popular stimulant every morning, and for good reason.¹ Coffee is one of the most widely studied dietary components and it has been linked to a multitude of health benefits including protection against Type 2 Diabetes, liver disease, cardiovascular disease, heart attack and stroke, Parkinson’s disease, and Alzheimer’s disease.²,³
Coffee can help you maintain your diet and lifestyle goals and can be an excellent choice as a natural pre-workout stimulant. From an athletic performance perspective, coffee can also be beneficial for high-intensity exercise and for bouts of extended exhaustive exercise.⁴
So how could this antioxidant powerhouse and stimulant go wrong? It’s what we add to our coffee that can throw us off track and sabotage an otherwise healthy diet. An estimated 65% of coffee drinkers put additives in their daily coffee.⁵ One of the most common additives used is flavored coffee creamers. For many fitness enthusiasts, it’s one of the few remaining items in their kitchens that does not align with the rest of their diet. It isn’t because we don’t know most flavored coffee creamers can be detrimental to our diets. Most of us know many of the flavored creamers are made of some combination of water, sugar, artificial sweeteners, oils, and other artificial ingredients. Unfortunately, there has been a lack of options to improve the taste of coffee without compromising our standards for a healthy diet.
Recognizing this pain point for individuals striving to live a healthy lifestyle, URBY (short for “Your Best You”) founder Nick Boggs set out to bring a solution to market. “Our product, URBY Modern Creamer, is a healthy reimagination of coffee creamers.”
As a high-protein creamer made with clean, plant-based ingredients, URBY Modern Creamer is a morning game-changer. The product was created with an uncompromising focus on nutritional value and taste, with the company improving upon 100+ product formula iterations prior to launching. The result is a product that delivers amazing taste while using clean ingredients, organic plant proteins, and zero sugar. With 5g of protein, each serving provides about the same amount of protein as an egg, doing much more than making your coffee taste great.
Rather than empty calories with no nutritional value, URBY Modern Creamer includes organic plant-based proteins for a functional boost. Instead of unhealthy oils, organic coconut milk powder is used. Instead of being made with sugar or artificial sweeteners, it is naturally sweetened with monk fruit extract.
“Every ingredient in our product was thoughtfully selected to add value to health-conscious consumers” states Boggs, “we know our customers are doing their best to live a healthy lifestyle and our goal is to support them with a quality product they consume on a daily basis.”
The powdered product format of URBY Modern Creamer lends itself to convenient use both at home and on-the-go.
With the coronavirus pandemic forcing many of us to spend more time at home, we find ourselves making our own coffee. This has created a great opportunity to avoid the sugar-filled lattes at our favorite coffee shops. So, wherever you are in your training journey, adding a healthy and functional boost to your coffee can be a great addition to your daily health and wellness routine.
URBY Modern Creamer is available on Amazon and on the URBY company website, www.liveurby.com.
- National Coffee Association