You’re flipping through the TV channels, and a gorgeous woman exercising causes you to pause. It’s another fitness infomercial, but don’t flip away just yet. New research from the Cornell Food and Brand Lab in Ithaca, New York, found that subjects who saw fitness-related messages ate 22 percent fewer calories than those who didn’t view them. Those promos may have programmed the viewer to be more health- and body-conscious—at least for a while—according to the researchers quoted in the October 11, ’10, edition of USA Today. So the next time you’re feeling hungry, flip over to a P90X or Jennifer Nicole Lee’s Ab Circle Pro infoblast. If you have cable or satelllite TV, you’ll have no trouble finding one, day or night.