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Joe Weider Receives Lifetime Achievement Award

Joe Weider will be receiving the “Health Advocate Lifetime Achievement Award” for his contributions to the world of bodybuilding and  efforts in eradicating the epidemic of obesity in America.  Celebrity trainer, Michael Torchia’s, proclamation to make August 1st an Annual Holiday called “Health and Fitness Day” in Los Angeles will also be announced at this monumental event.

Los Angeles, CA – July 13, 2009Michael Torchia, founder of Operation Fitness is hosting a free health and fitness event for adults, children, seniors and pet owners at the Westwood Park in Los Angeles on August 1, 2009 from 10:00 am – 3:00pm.  This event will offer free advice, classes and products for everyone in attendance.  At the event, Torchia will be launching his Shape Up America Campaign designed to help adults, children and even pets get healthy for their own benefit and for the lasting benefits that will strengthen the entire nation for generations to come.  Torchia will be traveling across America with his team of health experts to inspire Americans to pursue healthier lives and encourage people to end the epidemic obesity in our Country.

Joe Weider will be receiving the “Health Advocate Lifetime Achievement Award” for his major impact on the Health and Fitness Industry at this monumental event.  Joe Weider is the co-founder of the International Federation of BodyBuilders (IFBB), he has published several bodybuilding and fitness related books and magazines including such notable publications as Men’s Fitness, Shape and Flex.  He is also the manufacturer of a line of fitness equipment and nutritional supplements.

Torchia says “As a 14-year-old boy, the Weider publications and exercise products helped turn my life around and have made me want to become the man I am today.  I can’t think of anyone more deserving of this Lifetime Achievement Award than Joe Weider”.  The event will be held at Westwood Park located at 1350 South Sepulveda Boulevard in Los Angeles.

For additional information on the Shape Up America Campaign, Operation Fitness or the event launching in Los Angeles, please call 800.933.8633 or visit For press opportunities, contact Rachelle Brehm/LRB Publicity 310-704-1357 or [email protected].

Health_and_Fitness_E_CardAbout Operation Fitness:

Operation Fitness is a health organization that was created in 1985.  It was designed to teach people of all ages how to properly exercise and eat right, culminating in a healthier lifestyle.  The all-around effect is an equal balance of feeling good mentally, emotionally and physically.

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