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Boxing Champion Sergio Martinez, Celebrity Trainer Danny Hester to Motivate Thousands at the LA Fitness Expo Iron Man Magazine Booth January 29

Sergio Martinez, the Oxnard, California-based World Middleweight Boxing Champion, and Danny Hester, his personal fitness trainer, will make a special celebrity appearance at the Los Angeles Fitness Expo, greeting thousands of fans at the IRON MAN magazine booth. Confirmed Date & Time: Saturday January 29, 1 pm PST

Oxnard, CA January 28, 2011

Don’t miss this must-attend appearance, as boxing sensation Martinez and nationally acclaimed fitness star Hester promise a high-energy look at a completely practical and functional workout strategy. They will demonstrate–and attendees will get a chance to test-drive–the affordable G Flex portable gym. Hester considers IRON MAN magazine and the Los Angeles Fitness Expo his second home and is proud to unveil the G Flex to Southern California fans.

As a former professional cyclist and soccer player, Sergio Martinez knows the value of versatile and travel-friendly workout equipment. He began boxing at the age of 20 and is based in Oxnard, California, very close to the IRON MAN magazine offices. He is the current WBC and The Ring World Middleweight Champion. Experts rate Martinez as the number-three boxer in the world, pound for pound. His professional record consists of 46 wins, 2 losses and 2 draws.

Danny Hester is a top nationally ranked bodybuilder, fitness model, martial artist, celebrity trainer and health-care professional. He’s been featured on the covers of globally recognized fitness publications such as IRON MAN magazine, Muscle Media and Sports Fitness, and his training and nutrition regimens have also been featured in IRON MAN magazine. He recently placed second at the ’10 NPC USA at the age of 40. This multi-faceted personal trainer represents what it’s possible to achieve with a combination of proper exercise, common sense and no-gimmick nutrition.

G Flex is a revolutionary fitness technology destined to make history. It’s easy to use and designed to strengthen and tone specific areas of the body while maximizing exercise efficiency as well as core, cardio and muscular development. It provides innovative fitness solutions that isolate specific body zones and optimize ergonomic muscle contraction, sport-specific application and extension through full-range motion. For those seeking ripped arms and shoulders, toned legs and chiseled abs, this breakthrough workout system turns any door, tree or reinforced structure into a complete gym in seconds. It features more than 100 muscle-ripping, ab-crunching, cardio-burning exercises that get results! Increasing or decreasing the resistance is as easy as changing your stance. Go from low-resistance toning exercises to a full-tilt muscle-shredding workout without stopping. Keep your heart rate up to burn calories and build lean muscle fast.

Meet Sergio Martinez and Danny Hester at the IRON MAN magazine booth 845. Danny will appear in the booth throughout the weekend. Sergio will greet fans on Saturday, January 29, 1-2 p.m., PST. The G Flex Demo with Danny Hester takes place on Saturday, January 29, 3-3:30 p.m., and Sunday, January 30, 1:45-2:15 p.m., in Area H. Stop and visit with both stars.

IRON MAN magazine is proud to feature these sports mega-stars. As the world’s most authoritative bodybuilding magazine, IRON MAN magazine traces its history back to 1936. The IRON MAN Lifestyle incorporates bodybuilding in a holistic philosophy that includes supplementation, inspiration and character building. Through the magazine, its Web site,, and its new mobile app, IRON MAN magazine delivers practical training and nutrition research along with inspiration and motivation to help you achieve your bodybuilding and fitness goals.

Be a part of the action at the Los Angeles Fitness Expo–come to the Los Angeles Convention Center West Hall, Area H as well as IRON MAN magazine booth 845.

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