When the green flag drops to signal the start of the NASCAR Daytona 500 on February 26th, MHP’s new Power Pak Pudding car will be in the hunt for the big win! Sitting behind the wheel of MHP’s #38 car, racing under the Front Row Motorsports banner, will be ace driver David Gilliland, who placed 3rd in the 2011 Daytona 500.
MHP, the industry leader in performance supplement innovations, has inked a multi-year racing sponsorship to become the official nutritional supplement sponsor of Front Row Motorsports (FRM). The partnership also includes sponsorship of a second MHP Power Pak Pudding car – #34, driven by David Ragan – at the Budweiser Shootout on February 18th, also held at the Daytona International Speedway.
Following the Daytona 500, MHP will sponsor cars driven by both Gilliland and Ragan in multiple NASCAR races throughout the 2012 and 2013 seasons.
In addition, the MHP-FRM partnership includes MHP’s exclusive sponsorship of the Pit Crews for both Gilliland and Ragan for the full 2012 and 2013 seasons. Front Row Motorsports brought in pit crew coach Gary Smith in January to improve the physical shape and performance of both drivers’ crews. Faster pit stops (even by a second) can positively impact a car’s placement in a race, so top performance is critical. The addition of MHP supplements to the equation is precisely what Smith was looking for to get his guys stronger and faster, and improve their muscular endurance.
"I am really excited about the opportunity to work with a first-rate racing team like Front Row Motorsports," said Gerard Dente, CEO of MHP.
"This unique sponsorship will not only connect our performance nutrition brand with millions of NASCAR fans, but more importantly it will showcase how our supplements will help improve the performance of Front Row Motorsports’ pit crew and drivers. I’m looking forward to working with pit crew coach Gary Smith and seeing how improvements in the pit crews’ speed and strength translates into better track times for the team."
"In the offseason, Front Row Motorsports upgraded our driver lineup, pit crews and shop personnel," stated FRM General Manager Jerry Freeze. "We are looking to MHP to get our over-the-wall guys performing at their maximum performance potential. That was an area that needed improvement, and in MHP we have a partner that is going help us do just that – continually improve."
"People don’t realize how hard these pit crew guys train," added Steve Downs, MHP Marketing Director. "This sponsorship allows MHP to show how our core products and the new X-FIT product series will make a difference for these guys in the racing pit."
For more information on MHP’s Power Pak Pudding, visit PowerPakPudding.com. To find out more about the X-FIT line of supplements, visit MHPXFIT.com. For information about Front Row Motorsports, visit FrontRowMotorsports.com.
Maximum Human Performance – MHP, LLC