Who is Iron Man Magazine?
Iron Man magazine, America’s oldest fitness magazine in circulation, was founded in 1936 by Peary and Mabel Rader of Alliance, Nebraska. In the early 1950s, Iron Man Magazine was the first weight-training publication to show women working out with weights as part of their overall fitness regimen. In 1986, the Raders sold the magazine to John Balik and Mike Neveux, who repositioned the magazine as a hardcore Fitness publication.
Iron Man started out as an educational vehicle to inform and enlighten those people who were interested in weightlifting, bodybuilding and eventually, powerlifting. The magazine has always stressed the health and character-building aspects of weight-training, and was always the leader in bringing exercise and nutrition concepts/ideas to those in the training world.
Created to be a source of “inspiration, information and transformation” for the fitness industry, Ironman Magazine, 79 years later, is still driven by those core values. Iron Man Magazine licenses to countries all over the globe including Japan, Australia, Sweden, Norway, and Italy.
2015: New Ownership
Iron Man Magazine announced on January 1, 2015 that entrepreneur Binais Begovic and his wife Dr. Catherine Begovic purchased the company.
Begovic’s goal with the magazine is to make effective training and nutritional information accessible to everyone. “In a world where the Internet makes it confusing for people interested in fitness, Iron Man Magazine is the one place they can always turn to for credible information as well as up to date news, and the insiders’ look into the fitness industry.” He also would like to use it as a platform to launch new athletes into their fitness careers and provide opportunities for fitness enthusiasts to participate in a community where they can share ideas. Begovic’s vision for Iron Man Magazine is also to highlight other popular divisions such as Bikini and Men’s Physique in additional to traditional bodybuilding. Begovic is planning a re-design of the magazine, a re-launch of the website with informational articles and videos, as well as other events centered on the core values of “inspiration, information, and transformation.”