Shawn Ray Joins GENR8 STAFF

Retired IFBB Hall of Fame Bodybuilder Shawn Ray has joined GENr8, Inc., the exclusive marketers of Vitargo® S2. Shawn will be a Chief Consultant and Strategist to GENr8 in the areas of marketing and promotions related to bodybuilding and its athletes, both professional and amateur, creating opportunities for charity events, as well as muscle camps, pro bodybuilding competition, and sponsorship opportunities.

Shawn retired from competitive bodybuilding in 2001 after a successful 13-year career. He enjoyed 12 consecutive years as a top 5 finalist in the Mr. Olympia contest while achieving 1st runner up in both 1994 and 1996. Shawn is a writer and radio host of MD Radio with Muscular Development Magazine and has over 22 years experience in the sport ranging from competitor, contest promoter, master of ceremonies, journalist, and event organizer. “My time on the contest stage and behind the scene in the sport of Bodybuilding has prepared me for an opportunity such as this, where I can continue to help others grow while sharing the superior benefits of a patented, scientifically proven product like Vitargo S2”, stated Mr. Ray.

Shawn will be working directly with GENr8 President and CEO, Anthony L. Almada, B.Sc., M.Sc. a graduate of UC Berkeley. Anthony is a nutritional and exercise biochemist and was the co-founder and past-president of EAS. He has collaborated on over 50 university-based sports nutrition studies and has worked in the nutrition industry since 1975. “We are elated to bring Shawn onto the team. He is a uniquely business savvy retired pro athlete that brings a wealth of insight and value, and a fantastic relationship network. The value and integrity in his name and persona only add to his impressive skills and work ethic”, offered Almada.

GENr8 is an evidence-based performance nutrition company with deep roots in university research, led by a management team with over 125 years of nutrition industry experience and expertise. GENr8 has had the exclusive rights to Vitargo since December 2007 and has distribution into 4 continents. Vitargo S2 is a university proven carbohydrate with patents in 5 countries/continents. It remains the only university-proven starch-based carbohydrate with superior digestion, absorption, insulin response, and muscle glycogen refueling advantages. Current clients include numerous university and professional sports athletes and teams. Each batch of every GENr8 product is also subjected to the most rigorous testing for substances banned in sport, conducted by the only World Anti-Doping Association-experienced lab in North America (www.bscg.org).

For More Information Contact: Ashley Haas 949.218.9779