Connect
To Top


Million Dollar Muscle


Intriguing. Engaging. Compelling. All of those words describe Million Dollar Muscle by Adrian James Tan, Ph.D., and Doug Brignole. No, this isn’t another workout manual; it’s a “historical and sociological prespective of the fitness industry,” and if you are a part of that industry and want to discover some of its interesting psychological components, this book is for you.

For example, one of the first chapters is on the overcommercialization of fitness and how that has spawned various scams, from cellulite fat-loss creams to infomercial exercise contraptions.

There’s history in these pages too. The authors discuss old-time strongmen, the evolution of bodybuilding and the Muscle Beach era. That all leads to chapters on “ornamental masculinity” (there’s an interesting title), the benefits of exercise and a social psychology of the iron game.

The book is not all academia oriented though. Brignole provides plenty of personal insights, including why he became a bodybuilder, his foray into the gym business, fitness controversies—such as weightlifting for women and kids, steroids, cellulite—and even tips on burning fat.

This is a book you can read from cover to cover or skip around to various chapters of interest, as most are stand-alone features.

It’s a great book—very interesting and a true contribution to our industry.

Editor’s note: Million Dollar Muscle is available at Amazon: Million Dollar Muscle: A Historical and Sociological Perspective of the Fitness Industry

You must be logged in to post a comment Login

Leave a Reply

More in Advice

  • Over-40 Fitness

    Expert advice for over-40 athletes about training, supplementation, nutrition, hormones, and more. By Jay Campbell and Jim Brown Many people stop...

    Sharon OrtigasJune 6, 2017
  • THE LION ROARS

    Expert advice to your questions about training, nutrition, recovery, and living the fitness lifestyle. Chris: Is there an ideal length/method for...

    Sharon OrtigasJanuary 31, 2017
  • Intention Versus Motivation

    When it comes to changing your body, ideas are cheap. Execution is the hard part. By Thomas DeLauer So many of...

    Sharon OrtigasJanuary 23, 2017
  • Product Spotlight: Native Pro 100 by Rivalus

    The phrase “eating clean” gets thrown around a lot in the fitness industry, but for the first time you can use...

    Iron Man MagazineJuly 6, 2016
  • Back and Biceps with Jeremy Buendia!

    Build a thicker Back and Bigger Biceps with this multifaceted, free-weight workout. There’s a fine line to walk on those one or two days...

    Iron Man MagazineJune 10, 2016
  • Single or mingle?

    Physique athletes have always been proponents of isolation exercises. Then CrossFit came along and added three more joints to every exercise....

    Iron Man MagazineJune 9, 2016
  • Plank you very much!

    Over the last few years, planks have become as common as crunches and hanging leg raises. A recent study has shown...

    Iron Man MagazineJune 8, 2016
  • The man in the mirror

    Accountability is a powerful force, even if it’s to your own reflection. A new study performed by researchers at the University...

    Iron Man MagazineJune 7, 2016
  • Product Spotlight: Carne Diem by Magnum Nutraceuticals

    You’ve heard of the phrase “You can’t teach an old dog new tricks”? Apparently the people at Magnum Nutraceuticals have not heard...

    Iron Man MagazineJune 6, 2016