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Keeping up with Iron Man


I recently had the great pleasure of meeting the CEO of Blitz Publication and Iron Man licensee in Australia, Silvio Morelli, while he was passing through Los Angeles. I was eager to hear everything about health and fitness growth and changes in Australia over the last couple of years. Access to information and globalization of our industry has been evolving quickly. Trends are changing as well, and that has made me realize the important role of our international editions. Delivering our magazine to your doorstep, your favorite newsstand, or your local grocery story is no longer the only way we get to share our package of ideas, words, photos, and images created by our amazing group of experts and editors. Smartphones, tablets, laptops, social media, and YouTube are just a few ways of expanding our reach to inspire, inform, and transform. Now we even let you follow our photo shoots live through Periscope, so make sure to drop in and see what’s new.
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There is a feature this month that I particularly like because it combinesa great read with intriguing photographs to perfectly describe the talented and hard-working WWE Diva Summer Rae. She uses her fame to inspire and educate the public about the importance of fitness and staying fit all year round, even with a insanely busy schedule.
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I truly wish we could deliver our magazine more often than once a month, as we have so much to share with you. Our website is now being updated multiple times a day, so don’t forget to check in daily.
-Binais
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silviomorelli

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