Superstar free agents never stay on the market long, especially if they happen to be the single greatest talent the sport has seen in a decade. Five-time Mr. Olympia champion Phil “The Gift” Heath has announced an exclusive partnership with industry mainstay Ultimate Nutrition.
“I am truly excited to join a first-class company that has nearly 40 years of history in this great industry and is a leader in innovation and quality. In my due diligence in selecting a new company to join, I was amazed to learn that Ultimate Nutrition manufactures its own products at cGMP-certified facilities, has its own testing laboratories and research and development facilities, and is sold in over 140 countries. This allows Ultimate Nutrition to control the quality from the beginning to the end of the manufacturing process,” Heath said. “To be the best I need to use the best, and I believe I have found the best in Ultimate Nutrition. I am excited about what the future holds, and I think, together, Phil Heath and Ultimate Nutrition will do truly amazing things that this industry has never seen before in science and technology.”
The charismatic and intelligent champion is more than just a sponsored athlete for Ultimate Nutrition. Heath graduated from the University of Denver with a double major in business administration and information technology, and will play a role in product innovation as well as being featured across Ultimate Nutrition’s advertising and marketing platforms. Interactive virtual reality and a smartphone app are already in development.
“When you are looking for an athlete to sponsor, you have about a dozen key criteria you want them to meet,” said Andrea Portanova, Ultimate Nutrition’s Vice President of Marketing and Advertising. “Not only does Phil Heath meet all of them, he greatly exceeds them.”
Ultimate Nutrition is the banner sponsor for the 2016 Mr. Olympia contest and seems poised to control a greater share of the hardcore fitness market. With Phil Heath and Dexter Jackson—arguably the two best bodybuilders on the planet—on their team, Ultimate Nutrition athletes are likely to capture first and second place at the Mr. O.
“Phil Heath is a great champion who is at the peak of his career. He has tried thousands of supplements and knows what works and what does not work. To know what works for Mr. Olympia will help us bring revolutionary products to the market,” said Michael Invernale, PhD, Executive Vice President of Research and Development for Ultimate Nutrition.
For more info, check out ultimatenutrition.com.